Chile

Russian Il-76 Jet Honored in Chile for Coming to Rescue During ‘Total Chaos’

An Il-76 military transport plane in Omsk, Siberia.
An Il-76 military transport plane in Omsk, Siberia.
A young girl searches the wreckage of what was once her home in the fire-ravaged town of Santa Olga, Chile.
A young girl searches the wreckage of what was once her home in the fire-ravaged town of Santa Olga, Chile.

The idea originated in the San Agustín Company which is located in Viña del Mar and was engaged in the sale and distribution of the cleaning products.

At a time when the company was just planning to start production of the liquid laundry detergent, Chile was swept by fires that destroyed more than half a million hectares of the country’s territory.

Right after that Paola Sepulveda, digital planner of the firm, was discussing ideas for the name of a new liquid detergent with the owner of the firm Anita Pino. Both agreed that it was necessary to come up with a bright and catchy name.

It was then that the idea for a powerful name, Luchin, appeared. Luchin is the word that Chileans use to affectionately call the aircraft Ilyushin Il-76, which the Russian Emergency Situations…

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