The idea originated in the San Agustín Company which is located in Viña del Mar and was engaged in the sale and distribution of the cleaning products.
At a time when the company was just planning to start production of the liquid laundry detergent, Chile was swept by fires that destroyed more than half a million hectares of the country’s territory.
Right after that Paola Sepulveda, digital planner of the firm, was discussing ideas for the name of a new liquid detergent with the owner of the firm Anita Pino. Both agreed that it was necessary to come up with a bright and catchy name.
It was then that the idea for a powerful name, Luchin, appeared. Luchin is the word that Chileans use to affectionately call the aircraft Ilyushin Il-76, which the Russian Emergency Situations…